How Much to Charge for AV Rentals

Plenty of times have I charged people for services (Musician and or DJ Services), but never have I plainly rented out my gear to a customer for a fee

I'm assuming I'll need to keep these factors in mind

Use The 10% Rule. Take the retail price of the equipment you are considering and divide that price by 10, the number you get is likely how much it will cost you to rent it.

Example

Equipment

description make model retail rent price percent
audio speaker RCF TT 25-a II (15") $3,400 $150 4.4%
audio Sub RCF 9004-AS (18") $3,900 $175 4.4%
audio monitor RCF NX 12-SMA $2,200 $100 4.5%
audio Mic & DI pack $200
audio mixer Midas M32r $2,800 $200 7.1%
lighting 4-Bar Tri Wash x1 .
lighting Chauvet Freedom Par Hex4 x6 $2,000 .
lighting Chauvet SlimPar pro H x4 $1,500 .
lighting Chauvet SlimPar H6 x2 $500 .
lighting Blizzard Hot Box x4 $1,120 .
lighting control Luminare DMX + ipad $300 $500 total .
audio speaker RCF HD32 (12") $1,100 $100 9.09%
audio mixer Mackie vlz 1202 (what gen?) $200 $50 25%
audio speaker RCF HD10 (10") $600 $75 12.5%
audio Sub MTX TSW10 (10") $270 $75 27.77%
audio mic Sure UHF beta58 (dual) $700 $200 28.57%
audio mixer mr18 $850 $100 11.76%
audio mixer Midas mr18 $850 $100 11.76%
stands all tripods, stands, cables included
audio speaker Everse 8 Everse 8

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